{"id":129,"date":"2025-04-23T11:40:00","date_gmt":"2025-04-23T02:40:00","guid":{"rendered":"http:\/\/saab-group.jp\/?post_type=news&#038;p=129"},"modified":"2025-04-23T12:40:17","modified_gmt":"2025-04-23T03:40:17","slug":"news1","status":"publish","type":"news","link":"https:\/\/saab-group.jp\/en\/news\/news1\/","title":{"rendered":"Message from Junji Sawagami, President &amp; CEO"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Passing On SAAB\u2019s One-of-a-Kind Craftsmanship to the Next Generation<\/strong><\/h2>\n\n\n\n<p>In 1987, SAAB began as a small denim washing business, founded in one room of an apartment. I joined the company at the age of 21 under the guidance of my father, the founder. As part of my journey to understand the industry, I discovered the art of denim processing\u2014a field full of creativity and individuality.<\/p>\n\n\n\n<p>Denim is unlike any other fabric. It has a unique way of aging\u2014its fading and character develop over time with the wearer\u2019s life. Our craft is to recreate that beauty on new denim through careful processing. I became fascinated by this challenge\u2014reproducing time and stories through technique\u2014and began our great journeys of denim stories without a textbook.<\/p>\n\n\n\n<p>We developed new processing methods, created samples, and proactively proposed them to brands\u2014an unusual approach at the time for a factory. This led to real achievements and ultimately became the core of SAAB. In recent years, to scale the quality of &#8220;Made in SAAB,&#8221; we\u2019ve introduced the latest machinery, integrated sewing factories into our group, and established a production base in Cambodia. We continue to evolve, with the ambition to make even greater contributions to the denim industry.<\/p>\n\n\n\n<p>There are two things we always keep in mind. First, to treat every pair of jeans as one-of-a-kind. No matter how many pieces we produce, each one is special to the person who chooses it. We never cut corners\u2014not even on a single abrasion. Second, to keep proposing denim that makes people say, \u201cWow, this is cool! I want to wear this!\u201d<br>Because anyone in the world might wear SAAB denim, we want to keep sharing the joy of denim.<\/p>\n\n\n\n<p>We take pride in the skills we\u2019ve built over time. We trust our creativity. And with that pride and confidence, we continue forward.<br>We will carry Made in Japan, and Made in SAAB denim into the next generation.<\/p>\n\n\n\n<p><strong>Junji Sawagami<\/strong><br>President &amp; CEO<\/p>\n","protected":false},"featured_media":114,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/saab-group.jp\/?post_type=news&#038;p=86"},"news_category":[5],"class_list":["post-129","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-event","en-US"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/saab-group.jp\/wp-json\/wp\/v2\/news\/129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saab-group.jp\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/saab-group.jp\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saab-group.jp\/wp-json\/wp\/v2\/media\/114"}],"wp:attachment":[{"href":"https:\/\/saab-group.jp\/wp-json\/wp\/v2\/media?parent=129"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/saab-group.jp\/wp-json\/wp\/v2\/news_category?post=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}