代表取締役　澤上よりご挨拶

SAABにしかできない技術を、次の世代へ。

1987年、SAABはデニム専門の洗い業者として、アパートの一室で生まれました。創業者である父のもとに21歳で入社した私は、業界を知る修行の一環でデニムの加工技術と出会います。他の衣服にはないデニムならではの楽しみ方である、唯一無二の色落ちや表情。本来であれば、履く人の生活とともにゆっくり変化するデニムの表情を、新品のデニムに加工して再現する。その面白さにのめり込み、教科書のない挑戦がはじまりました。

新たな加工技術を考えてはサンプルを作り、ブランドに提案する。当時としては珍しい工場からの働きかけが実績を生み、技術開発はSAABの核となりました。近年ではMade in SAABのクオリティを量産していくために、最新機械の導入や縫製工場のグループ化、カンボジア工場の設立など、絶えず進化を続けています。今後も止まることなく、デニム業界にさらに貢献していきたいと思っています。

我々が常に頭におくべきは、２つ。１つは唯一無二の１本を作っているという意識。我々が何千本量産しようとも、買ってくださるお客様にとっては大切な１本。ひと削りでも、手は抜きません。そして、「かっこいい！」「履きたい！」と思ってもらえるデニムを提案し続けること。世界中の人がSAABのデニムを履く可能性があるからこそ、デニムの楽しさを届けていきたい。

積み重ねてきた技術を誇りに、自分たちの感性に自信を持ち、さらなる未来へ。Made in Japan・Made in SAABのデニムを、次の時代へとつないでいきます。

代表取締役　澤上 順二

Message from Junji Sawagami, President & CEO

Passing On SAAB’s One-of-a-Kind Craftsmanship to the Next Generation

In 1987, SAAB began as a small denim washing business, founded in one room of an apartment. I joined the company at the age of 21 under the guidance of my father, the founder. As part of my journey to understand the industry, I discovered the art of denim processing—a field full of creativity and individuality.

Denim is unlike any other fabric. It has a unique way of aging—its fading and character develop over time with the wearer’s life. Our craft is to recreate that beauty on new denim through careful processing. I became fascinated by this challenge—reproducing time and stories through technique—and began our great journeys of denim stories without a textbook.

We developed new processing methods, created samples, and proactively proposed them to brands—an unusual approach at the time for a factory. This led to real achievements and ultimately became the core of SAAB. In recent years, to scale the quality of "Made in SAAB," we’ve introduced the latest machinery, integrated sewing factories into our group, and established a production base in Cambodia. We continue to evolve, with the ambition to make even greater contributions to the denim industry.

There are two things we always keep in mind. First, to treat every pair of jeans as one-of-a-kind. No matter how many pieces we produce, each one is special to the person who chooses it. We never cut corners—not even on a single abrasion. Second, to keep proposing denim that makes people say, “Wow, this is cool! I want to wear this!”
Because anyone in the world might wear SAAB denim, we want to keep sharing the joy of denim.

We take pride in the skills we’ve built over time. We trust our creativity. And with that pride and confidence, we continue forward.
We will carry Made in Japan, and Made in SAAB denim into the next generation.

Junji Sawagami
President & CEO